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The new Nike Superfly III, here’s the lowdown on the third incarnation of Nike’s leading speed football boot.
Nike Mercurial Vapor Superfly
The new Nike Mercurial Superfly III represents the pinnacle of Nike’s football boots
research and development, designed around innovate technology and
shaped by feedback from top professional players, including; Cristiano
Ronaldo, Didier Drogba, Zlatan Ibrahimovic and Franck Ribery.
The foundation of these celebrated football boots comes from their
unique FlyWire upper – which is basically dozens of highly durable
strands which offer ultra-lightweight, dynamic support, enabling the Superfly III to offer an unparalleled level of fit, comfort and performance to the wearer.
Housing this one-of-a-kind technology is a 3-layer Teijin-designed
upper, consisting of Teijin synthetic leather, microfibre substrate and
polyurethane for comfort. Working together, these materials allow the
Nike Superfly III to set a new benchmark for synthetic football boots when it comes to ball feel and support.
The base of this structure comes in the form of a full Carbon Fibre
soleplate, which offers exceptional strength and energy return, whilst
being light and flexible enough to be used on Formula One cars and
aircraft.
The Superfly III – de-constructed! (Click for a bigger version!)
Nike’s real show-piece comes in the form of two NikeSENSE ‘Talon’
studs on the forefoot. Capable of extending by up to 3mm when used on
softer turf, these dual-density studs offer a previously undreamed level
of dynamic, adaptable level traction for even the most athletic of
athletes.
Coupled with a bespoke off-the-toe traction pattern, directionally positioned blades and T-Bar stud construction the Nike Mercurial Superfly III is designed to enhance first-step acceleration and speed in a way no other football boots can.
Nike also re-engineers the science of visual acuity specifically for
their football boots; by placing contrasting colours on the heels of the
Superfly III, players wearing them instantly become
more visible to their team-mates when running, increasing the likelihood
of their team mates spotting them in time to make a killer pass or
through ball.
Now, if all this sounds familiar, it’s because Nike have more-or-less
re-engineered the Superfly II for their new generation of football
boots, in the same way that adidas reinvigorated the adiZero with a new
upper design and price point, rather than a full silo update.
The good news for Superfly fans is that the Superfly III will not come with a new price point, and will hold steady at a launching RRP of £275.
In case you haven’t guessed by now, the Superfly III‘s weight will also remain the same as the Superfly II – 210g in a US size 9.
The new Nike Superfly III will be debuted officially
by Cristiano Ronaldo and Mesüt Ozil when they take on Athletico Madrid
in the Madrid Derby on Saturday the 19th of March 2011, and will hit
retailers on April 1st at the aforementioned price point of £275.
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